Mr. Mohan took us on an amazing journey of exploring the future of the MTS brand in India and defining its vision. Sparkling with intelligence and wit, undaunted by difficult emerging culture research, his work uncovered truths that enable MTS to get the most from our brand positioning to brand-based innovation. Arvind’s “no BS” narrative style and thought provoking approach may not be suitable for the fainthearted but is guaranteed to deliver outstanding results in today's dynamic and fiercely competitive business of brand building.

I worked with Arvind and his team at Religious Brands as part of an engagement where we tasked them with detailing out the Brand Purpose of Park Avenue. I was fascinated with the initial discussion that Arvind laid out on an approach based on cultural inquiry into masculinity, leading up to the role of the brand in the consumer's life. The work that they turned out for us was exemplary .. starting with a detailed research into consumer trends , narrowing down the consumer archetype and then defining the brand's purpose thereby delineating the appropriate product portfolio. We were delighted with the recommendations and found them incisive, detailed and nuanced. I would easily recommend Arvind and Religious as the absolute go to folks when you want to get your brand thinking spot on !

Arvind Mohan's Religious Brands operates in a field of one - I have yet to come across anybody else who can interpret and build a meaning system around brands and organizations the way they can. Arvind has a remarkable ability to synthesize brands, category codes and cultural context into a coherent framework that gives you a kaleidoscopic view of your market, rich with perspective and value creation opportunities you often wouldn't have imagined existed. Highly recommended.

Mr. Mohan took us on an amazing journey of exploring the future of the MTS brand in India and defining its vision. Sparkling with intelligence and wit, undaunted by difficult emerging culture research, his work uncovered truths that enable MTS to get the most from our brand positioning to brand-based innovation. Arvind’s “no BS” narrative style and thought provoking approach may not be suitable for the fainthearted but is guaranteed to deliver outstanding results in today's dynamic and fiercely competitive business of brand building.

Religious Brands, anchored by Arvind, are a true strategic partner for a business / brand. Arvind is the best kind of co-creator that a brand owner (or a business leader) can have - intuitive, introspective, active listener, curious, creative, analytical and most importantly a “challenger”. Over the many experiences i have had to work with Arvind (at PepsiCo and at Max Life Insurance), I have always relied on his structure of thinking and growth mindset. The outside-in thinking approach have added immense value to scope of work undertaken (both on the brand agenda and organisation culture agenda). Arvind and Religious Brands offer a one-stop-shop solutions to brand’s growth agenda, consumer experience journeys, strategic growth pools for the future. In crux, a true partner and a seasoned brand evangelist, Arvind is reliable & inspiring, and an expert who deeply understands brands and business via the lens of “culture”. An asset to team.

It's pure delight working with Arvind & the team @ Religious. If you need out-ofthe-box thinking, they are the Go-To guys! The team's deep insights on the India market, understanding of the consumer space & brands and the interplay between is simply unparalleled. It's great working with them and I really value their contribution.

Are you looking for fresh, disruptive and incisive point-of-view on your brand? Just give a shout to Arvind and his team at Religious. They bring in a unique mix of anthropology, popular culture and qualitative analytics. Their thinking is very provocative and has always helped me look at my brand and my business from a completely new perspective. It literally helps in 'breaking-the-box'. I had a chance to work with Arvind and team on some very interesting stuff on Youtube and Google Plus. Having said this, I am a firm believer of pilots and A/B testing, don't just take my word - try them out. I bet you won't be disappointed

Working with Arvind and his team was an absolutely refreshing experience & probably one of our most memorable journeys. His unconventional approach delves deep into consumer behaviours & nuances emergent cultural codes to uncover insights that have the power to pivot brands into a whole new world. His co-ownership is impeccable, as he constantly challenges & collaborates with you to bring the cultural and product truths together. The result - opening up of minds and arriving at potent brand ideologies that are refreshingly distinctive even in a cluttered category like Hair oils. When you feel you have the ‘same classic’ answers and need something new & solid – Arvind is the partner you are looking for!

Arvind is an evangelist, and his ability to identify and nurture cultural insights is par excellence. Arvind and his team worked with us on the Set Wet repositioning and the process, interactions and output were really good. He has the ability to link the cultural truth and the brand benefit really well, and advocates a purpose driven brand approach. It’s been a pleasure working with him and his team and I wish them the very best.

Arvind is easily one of the top thinkers today in the area of Brand Strategy in India. With an approach that's truly refreshing, he has always delivered cutting edge thinking when ever we've worked together. He always asks the highest question that can be asked. He looks at the world and popular culture with eyes that are highly skilled at distilling symbols, rituals and their meanings. He has helped us see meaning in things that we did not even notice before. He's the go to man when you are stuck. I highly recommend Arvind Mohan.

The work which Religious Brands did with us contributed immensely to the growth of our business. I believe Arvind and his team have great skills in reading into emergent culture and showing you what hitherto is unseen. When you think you know your consumer and your business like the back of your hand, he will challenge your most fundamental assumptions and literally unleash new ways of thinking about them. The Religious cultural branding process uses an eclectic mix of cultural, linguistic, symbolic and anthropological inputs to deconstruct and reconstruct the Indian mind and let you in on how to leverage both the conscious and the subconscious ideas that inform and influence your customers. If you are at a juncture when you need to truly refresh your business, or feel you are skinning the same ten insights again and again, he is your go-to man. You must however be prepared to get challenged on the prevailing dominant logic and dogmas that invariably exist. I highly recommend Arvind and his team at Religious Brands.

I've now worked with Arvind on a number of projects and each time he has helped us uncover new insights and develop successful campaigns. His approach is unorthodox and the cultural investigations that he focuses on are often overlooked by agency planners and traditional research. It works because Arvind and his team have built a strong understanding of brands, consumers and cultural codes and are able to synthesize all of this into clear and effective recommendations. And it helps that they are passionate about what they do! If you have a marketing problem to solve, I suggest you give Arvind a call. He will challenge you, offer up a fresh perspective and in the end, help you find that elusive big idea!

Have known and worked with Arvind since more than 5 years now on multiple projects culminating in great solutions! Arvind is a maverick , non conformist and therefore highly unique in his ideation on core brand / business situations. His own view point and that of his team in the area of cultural semiotics is totally off the charts. That is precisely the reason why you would want to have someone like Arvind to take a crack at your new brand positioning or corporate purpose or consumer need scoping! You may agree or disagree with his point of view but surely will be polarizing discussion and super positive oriented to the business objective / Goal! Given his experience , insights in semiotics and greatly talented team - you are sure to get bang for your buck!

If you are a client looking for a conventional branding consultant to evangelize your point of view within the organization, Arvind is not your man. An intellectual yet practical branding guru, Arvind brings cultural understanding to brands in a very logical yet unconventional manner. He does not hesitate to politely challenge clients and in all the projects that I have worked with him, he has always managed to provoke new thinking and ideas that are often simple to execute.

Arvind is passion exemplified. His ability to enquire without inhibitions leads to a dispassionate understanding of the challenge at hand. He is a thorough cultural enquirist who connects all possible dots required, in a seamless, inventive and comprehensive fashion. I go to him just like I would go to Jagjit singh to inspire and articulate my deepest thoughts, except he does it for marketing comunication challenges. He shakes you inside out to make you feel richer in your understanding of the subject. Never ever have i seen him getting involved in a project and not producing a gem.

Arvind understands and studies emergent culture like few others, looks at the world in many different ways, develops insightful perspectives and delivers his thoughts in his characteristic unapologetic style. He has worked with me on many of the brands that I have spearheaded, and has helped me in bringing value to those brands by developing brand ideologies and shaping persuasive communication. His cultural insights, out of the box ideas and futuristic thinking have added new dimensions to my thought process on brand building and communication.

Religious Brands has been a key strategic partner to Diageo. Their work in the areas of culture modelling, innovation, brand purpose and platform development over the last 9 years has contributed immensely to the growth and success of our brands and business. Religious has partnered with us on some of our most ambitious projects that have built a big picture perspective and in-fact helped future-proof our brands and the business against the winds of change. I think of them as my go-to guys when I need new-to-the-world, game changing, culture leading thinking on my brands, categories and on culture. I wish them all the very best in their penchant for building culture leading brands and driving competitive advantage for businesses in India as well as globally